Performance Marketing Manager

Job Description

Performance Marketing Manager at SEREKO (D2C Skincare start-up)

SEREKO is Indias 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topical Skincare products with complementing Nutraceuticals (supplements) to treat the skincare concerns instream along with providing surface solutions.

Role Objective:

1. The Performance Marketing Manager will be responsible to create, execute, and manage paid acquisition campaigns
2. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
3. Increase consumer outreach and convert the community into loyal consumers of the brand.

Key Responsibilities:

• Creating and executing retention marketing strategies for the brand on whatsapp, email and sms

Developing and managing digital prospecting and remarketing campaigns

Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

Implementing A/B testing and conversion rate optimization

Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels

Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Implementing marketing automation and lead generation strategies

Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Staying updated with the latest performance marketing trends and technologies

Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualification / Skills :

PQE: 2-3 years

Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.

In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.

Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

Outstanding presentation skills.

Excellent written and verbal communication skills.

Strong project management skills.

Critical thinker and creative.

Bachelors degree in Marketing or relevant field.

Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business