SR Marketing Executive -WEST

Job Description

Overview

The role demands strong market knowledge, excellent communication skills, and a passion for innovative marketing techniques that resonate with our target audience.

• Market Research & Analysis:
• Conduct thorough market research to identify trends, competitors, customer preferences, and potential growth opportunities within the transformer and CRGO market.
• Analyze market data to provide actionable insights and refine marketing strategies to increase market share.
• Brand Management & Promotion:
• Develop and execute comprehensive marketing strategies to build and enhance the company's brand presence in the transformer and CRGO industry.
• Oversee the creation and distribution of promotional materials, advertisements, and digital content.
• Coordinate with design teams for collateral such as brochures, catalogs, case studies, and other marketing assets.
• Lead Generation & Business Development:
• Generate new leads and opportunities by identifying key accounts and establishing long-term relationships with key decision-makers in the transformer manufacturing and CRGO sectors.
• Develop and execute targeted campaigns to generate qualified leads and contribute to the sales pipeline.
• Collaborate with the sales team to align marketing efforts with business objectives.
• Digital Marketing:
• Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising to enhance the company's online presence.
• Track and analyze online performance metrics to optimize strategies and ensure the achievement of marketing goals.
• Product Launches & Campaigns:
• Plan and execute product launches, ensuring effective communication and promotion of new products and solutions within the transformer and CRGO markets.
• Organize webinars, events, and trade shows to showcase new product innovations and generate customer interest.
• Customer Engagement & Relationship Management:
• Develop and maintain relationships with key stakeholders, including OEMs, distributors, utilities, and contractors in the transformer and CRGO industry.
• Provide marketing support to customers and the sales team to enhance customer satisfaction and loyalty.
• Budget Management & Reporting:
• Plan and manage marketing budgets, ensuring cost-effective allocation of resources for marketing campaigns and activities.
• Prepare regular marketing reports on campaign performance, ROI, and market penetration, presenting insights to senior management.
• Cross-functional Collaboration:
• Work closely with R&D, product development, and production teams to ensure marketing strategies align with product features, specifications, and customer needs.
• Collaborate with internal teams to ensure the accurate and timely delivery of marketing materials and content.
• Regulatory Compliance & Quality Assurance:
• Ensure all marketing initiatives comply with industry standards, regulatory requirements, and quality benchmarks specific to the transformer and CRGO industry.

• Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
• Minimum 5-7 years of experience in marketing, preferably in the transformer, CRGO, or related industrial sectors.
• Strong understanding of the transformer manufacturing process, CRGO steel products, and related industry dynamics.
• Excellent communication and negotiation skills, with the ability to engage at senior levels within customer organizations.
• Proven experience in digital marketing, lead generation, and managing multi-channel marketing campaigns.
• Familiarity with CRM tools, digital marketing platforms, and data analytics software.
• Strategic thinker with a customer-centric mindset and the ability to drive business growth.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Ability to work collaboratively in a cross-functional team environment.

• Knowledge of transformer and electrical industry standards and certifications.
• Experience working in B2B marketing, with a focus on technical products and solutions.
• Creativity in developing engaging marketing content and campaigns.
• Self-motivated with a strong drive to achieve and exceed targets.

• Full-time position.
• Occasional travel to customer sites, trade shows, and industry events.
• Flexible work environment with the potential for remote work.

• Competitive salary and performance-based incentives.
• Health and wellness benefits.
• Professional development opportunities.
• Collaborative and dynamic work environment.

Skills: cross-functional collaboration,market research,customer engagement,lead generation,brand management,customer,digital marketing,campaigns,management,regulatory compliance,communication,transformer,business development,budget management