Business Lead, Partner Development - Ads, Amazon
We are entrepreneurial in our approach and operate with bias for action and customer obsession at the core. With billions of ad impressions and millions of clicks served daily, our ad products are breaking fresh ground to create an impact across the marketing funnel.
We are a highly motivated, collaborative and a fun-loving team looking for a motivated individual to join us in our next leg of growth. Amazon LCS team is organized into separate i) ecom ad sales and ii) media ad sales teams, the latter is responsible for ad monetization across media properties like Amazon miniTV/ MX Player, Fire TV and Alexa.
The Partner Development team is a newly created team within LCS ads. While the in-house media sales team will focus on driving media ad revenue and relationships with large advertisers and agencies, the partner development team will focus on expanding our coverage across larger base of 15-20k advertisers in the country and bring in media ad revenue from this segment.A large share of these advertisers are regional SMBs, located beyond the top 4 metros and have limited engagement with Amazon due to low ecommerce relevance. This segment of advertisers is very relevant to drive our monetization ambition in the context of the recent acquisition of the AVOD platform MX Player which is now marketed as “Amazon MX Player”.We will leverage Media Resellers as our partners to grow advertiser coverage and their sales force will represent Amazon Ads in these towns.
Our aim is to leverage the reseller’s 1) existing coverage 2) advertiser relationships and 3) deep knowledge of this segment of SMB advertisers; to build a new and sizeable business for Amazon over the next 3 years. This is an exciting role in an early stage business unit that offers an opportunity to shape its growth trajectory and build a new business for Amazon Ads over the next 3 years.
The Role: As a Business Lead for Ads Partner Development, you will play a pivotal role in shaping our understanding of the competitive landscape, as well as the evolving needs of SMB advertisers and our reseller partners serving them. You will lead efforts to identify and articulate these needs, spearheading the development of innovative tools and strategies to empower our partners in overcoming critical adoption barriers for Amazon’s media products.
You will be responsible for designing and executing comprehensive plans that drive adoption and ensure robust market execution. Your strategic insights will guide initiatives aimed at maximizing partner success and optimizing campaign effectiveness.You will monitor and analyze results, distilling key learnings into actionable strategies and a full-year activity calendar that aligns with broader business objectives.
Key job responsibilities- Strategic Partner Development: Lead the identification and onboarding of new partners, ensuring comprehensive training and access to resources that empower them to excel in their revenue objectives.
- Leadership Engagement: Cultivate and enhance long-term relationships with partners, driving their growth and alignment with our strategic goals to optimize revenue performance.
- Strategic Visioning: Formulate and implement innovative strategies to maximize revenue through partnerships, while staying ahead of industry trends and competitive dynamics.
- Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to create impactful joint initiatives and ensure a cohesive approach to partner engagement.
- Performance Optimization: Conduct high-level business reviews with partners, analyzing performance metrics to identify growth opportunities and areas for strategic improvement.
- Advisory Support: Provide expert guidance and ongoing support to partners, ensuring they have the tools and knowledge necessary for sustained success in a competitive landscape.
- Market Intelligence: Lead market analysis to gather regional insights across product categories, translating findings into actionable strategies that drive growth.
- Sales Strategy Leadership: Design and execute comprehensive sales strategies that leverage market demand, company strengths, and partner capabilities to achieve ambitious growth targets.
- Vendor Relationship Strategy: Develop and maintain strategic relationships with vendors, ensuring effective collaboration and excellence in service delivery.
Strong candidate should have:
- Exceptional attention to detail with a proven ability to manage multiple complex projects and priorities simultaneously.
- Strategic acumen combined with a strong execution mindset, balancing the long term and the short term.
- A demonstrated ability to thrive in fast-paced, innovation-driven environments, exhibiting adaptability and thinking ahead of the curve.
- Advanced analytical and quantitative skills, utilizing data and metrics to inform strategic decisions and craft compelling business cases.
- Outstanding communication skills, capable of conveying complex data insights and strategic recommendations to diverse stakeholders at all levels.
- 8+ years of B2B sales experience
- Experience building customer relationships
- MBA- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements