[ref. a3884122] Analyst - Digital Analytics

Overview:

This person will work closely with cross-functional teams to develop insights, help improve campaign performance and contribute to the overall growth of the business. The ideal candidate is a data-driven professional with a strong understanding of digital marketing tools, analytics platforms, and campaign optimization techniques.

Responsibilities:

• Analyze data from digital marketing channels (web, SEO, SEM, social media, email, paid search, display advertising, PR, etc.) to identify trends, opportunities, and areas for optimization.
• Extract, analyze, and report on leads using Dynamics 365 (D365) to assess lead quality, conversion rates, and overall effectiveness of marketing efforts.
• Conduct keyword research, SEO audits, competitive analysis, on-page optimization to enhance search rankings.
• Monitor and assess SEO performance using tools like Google Search Console and SEMrush.
• Use analytics tools such as Google Analytics to measure and evaluate campaign effectiveness.
• Develop detailed reports and dashboards to present insights and recommendations to stakeholders.
• Collaborate with marketing teams and channel managers to enhance reporting efficiency and provide a holistic view that aligns with business goals and objectives.
• Stay informed on industry trends, emerging technologies, and best practices in digital marketing and analytics.

Qualifications:

• 3-5 years of experience in digital marketing analytics or a similar role.
• Must be highly proficient in Excel for data analysis, including the use of formulas, pivot tables, and data visualization techniques.
• Proficiency in digital marketing tools such as D365 CRM, Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads Manager, and SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Strong analytical skills with the ability to interpret complex data sets and translate them into actionable insights.
• Experience with data visualization tools like Google Data Studio & Power BI.
• Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
• Understanding of different reporting across all digital channels (Organic, Paid & Social Media Reporting)