Director/ Associate Director - Product Marketing

Job Description

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.

Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 500,000+ sources in real-time.

Contify is rapidly growing, with more than 300 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.

Overview

We are seeking a dynamic and experienced Product Marketing professional with 8-10 years of experience to join our team. The ideal candidate will be responsible for driving the marketing strategy for our products, ensuring alignment with business goals, and effectively communicating value propositions to target audiences.

Job Description

Strategy Development

Develop and execute comprehensive product marketing strategies that drive product adoption, engagement, and revenue growth.

Market Research

Conduct thorough market analysis to identify trends, competitive landscape, and customer needs, informing product positioning and messaging.

Product Positioning

Define and articulate clear product positioning and value propositions that resonate with target customers and differentiate them from competitors.

Go-to-Market Plans

Lead the development and execution of go-to-market strategies for new product launches and feature releases, ensuring cross-functional alignment.

Collaboration

Work closely with product management, sales, and customer success teams to gather insights and ensure successful product positioning and messaging.

Content Creation

Oversee the creation of marketing collateral, including sales enablement materials, product documentation, and promotional content.

Create and maintain sales enablement materials, including pitch decks, FAQs, competitive analysis, and objection-handling documents.

Performance Metrics

Establish KPIs and analyze the effectiveness of marketing campaigns and initiatives, adjusting strategies based on data-driven insights.

Customer Engagement

Develop and implement customer engagement strategies to enhance customer loyalty and drive product usage.

Training and Support

Provide training and support to sales teams on product features, benefits, and competitive positioning.

Customer Advocacy

Develop and leverage customer stories, testimonials, and case studies to support marketing initiatives and demonstrate product value to prospects + Manage Reviews and Testimonials on Marketplaces like G2, Trust Radius etc.

Qualifications

1. 10 years of product marketing experience in [industry/sector, e.g., technology, healthcare, etc.].

Proven track record of successful product launches and marketing campaigns.

Strong Analytical Skills And Experience With Data-driven Decision-making.

Excellent written and verbal communication skills.

Ability to work collaboratively in a fast-paced, cross-functional environment.

Proficiency with marketing tools and platforms (e.g., CRM, analytics software, content management systems)

How To Apply

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for the role to [Confidential Information].

Note

Contify is a people-oriented company. Emotional intelligence, therefore, is a must. You enjoy working in a team environment, supporting your teammates in pursuing our common goals, and working with your colleagues to drive customer value. You strive to improve not only yourself but also those around you.

Skills: content creation,emotional intelligence,go-to-market strategy,sales enablement,campaigns,product marketing,market research,customer engagement,product positioning,performance metrics,collaboration,gtm,competitive landscape,data analysis