Senior Marketing Manager

Job Description

As a Senior Marketing Manager specializing in product marketing, you will drive the development and execution of strategies to promote our products, ensuring they resonate with target audiences and meet business objectives. You will collaborate closely with cross-functional teams, including product development, sales, and digital marketing, to craft compelling product narratives, optimize go-to-market strategies, and ensure maximum ROI.

• Develop and implement comprehensive product marketing strategies aligned with organizational goals.
• Own the go-to-market (GTM) plans for product launches, ensuring successful adoption and market penetration.
• Define product positioning, messaging, and value propositions tailored to target customer segments.
• Develop content to support product promotion, including sales collateral, case studies, and whitepapers.
• Conduct market research and competitor analysis to understand market trends and customer needs.
• Use insights to refine product strategies and identify opportunities for differentiation.
• Collaborate with digital marketing teams to execute campaigns across channels, including SEO, SEM, social media, and email marketing, tailored to product promotion.
• Implement strategies for lead generation and nurture campaigns to drive sales-ready leads.
• Partner with Product, Sales, and Customer Success teams to align on product goals, customer feedback, and lifecycle management.
• Provide sales enablement tools and training to improve product adoption and conversion rates.
• Monitor and analyze key performance metrics using tools like Google Analytics, HubSpot, and Salesforce.
• Use data-driven insights to optimize marketing efforts and achieve ROI targets.
• Oversee content creation for product launches, promotional campaigns, and customer education.
• Plan and execute integrated campaigns that align with product lifecycle stages.
• Stay updated on industry trends, digital marketing tools, and emerging technologies to recommend innovative strategies.

• Bachelor's/Master's degree in Marketing, Business, or a related field.
• 7+ years in marketing, with at least 3 years in product marketing or a similar role
• Proven success in launching and promoting products in B2B or B2C environments, preferably in the [specify industry, e.g., SaaS, tech, or financial services].
• Expertise in product positioning, messaging, and go-to-market strategies.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email.
• Hands-on experience with marketing automation tools (e.g., HubSpot, Pardot) and analytics platforms.
• Proficiency in content strategy, creation, and distribution.
• Demonstrated ability to manage budgets and optimize marketing spend for ROI.
• Leadership experience with a track record of mentoring and managing teams.
• Exceptional analytical and problem-solving skills.
• Strong verbal and written communication skills.