Head of Marketing B2B

Job Description

Role : Head of Marketing B2B

About the Role:

The ideal candidate will bring 10-12 years of experience in B2B marketing, strong leadership skills, and a proven track record in driving measurable business impact.

Key Responsibilities:

• Marketing Strategy & Execution:Develop and implement comprehensive marketing plans aligned with business goals, covering brand awareness, demand generation, and revenue growth.
• Lead Generation & Nurturing:Design and execute multi-channel campaigns (email, content, digital, and event marketing) to attract and nurture high-quality leads.
• Brand Positioning & Management:Define and maintain a consistent brand identity, ensuring clear messaging and strong market positioning.
• Content & Digital Marketing:Oversee content strategy, including blog posts, whitepapers, case studies, and digital marketing campaigns (SEO, paid ads, and social media).
• Event & Trade Show Marketing:Plan and execute participation in industry events, trade shows, and webinars to enhance brand presence and generate business opportunities.
• Sales Collaboration:Work closely with the sales team to align marketing efforts, provide sales enablement materials, and support revenue targets.
• Performance Tracking & Analytics:Monitor key marketing metrics such as lead conversion, ROI, and campaign effectiveness, providing insights for continuous improvement.
• Budget & Team Management:Oversee marketing budgets, ensure efficient resource allocation, and lead a team of marketing professionals.
• Competitive & Industry Analysis:Keep track of industry trends and competitor strategies to refine marketing approaches and maintain a competitive edge.

What We're Looking For:

• MBA in Marketing with 10-12 years of B2B marketing experience, including at least three years leading a team.
• Experience in an MNC (Indian operations) or a large Indian company with sizeable turnover.
• Strong expertise in digital marketing tools, automation platforms, and CRM systems.
• A proven track record of successful marketing strategies that drive measurable business impact.
• Excellent leadership skills, with hands-on experience managing a marketing team.
• Ability to develop compelling content and execute integrated marketing campaigns.
• Strong analytical mindset with the ability to track marketing performance and make data-driven decisions.
• Excellent communication and presentation skills.
• If you're looking for a challenging and rewarding role where you can make a tangible impact, this position offers the perfect platform to lead, innovate, and grow.

Interested candidates may share their resume at [Confidential Information]