Freelance Senior Art Director - ref. o42655103
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Freelance Senior Art Director
We are looking for a hands-on, digital native with a breadth of design capabilities and a finger on the pulse of pop culture to join our Creative team. You’ll be responsible for ideating and implementing brand, editorial, and marketing programs, working collaboratively with cross-functional teams.
The ideal candidate will have relevant experience working closely with the brand, creative and marketing teams. This role will have the emphasis on the craft of Graphic Design to consistently create powerful and memorable visual narratives.- Submit your portfolio and work examples/deck to be considered for this role!
Role:
- Be the brand and design expert in the team for a leading video streaming service; shape and maintain brand ethos at every touchpoint with a relentless eye for craft.
- Participate in full-scale integrated campaigns from concept to completion. This will include creating and producing work involving photography, illustration, animation, digital, and experiential.
- Designing Campaign Playbook: identifying look & feel, setting the tone and design principles, and developing a visual identity system for campaigns that can be adopted in different APAC markets.
- Hands-on design development in collaboration with Creative Leads and creative consultants within the team
- Ensure quality and timely creative production and communication with creative teammates, stakeholders, and external clients.
- Sell in design thinking and principles by inspiring a senior group and motivating the audience internally and externally.
- Ensure that deliverables adhere to the strategic brief, the brand’s vision and intention.
- Operate as both an individual contributor and a cross-functional team player.
- Champion the user (both content creators and viewers/fans) in all your design rationales. Ensuring that your creative decisions are based on user behaviour and insights.
You:
- 10+ years of relevant experience in creative studios (in-house or agency) with a focus on branding or graphic design.
- Award-worthy portfolio with world-class design sensibilities.
- Deep interest in various pop cultures and diverse communities.
- Experience thriving in a fast-paced workplace - the ability to visualise a range of solutions iteratively.
- Ability to understand business and brand priorities and translate them to hands-on design solutions.
- Led projects and experienced in working on regional campaigns
- Familiarity with production process and terminology; comprehension of graphic design, digital marketing, and advertising.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects spanning across JAPAC.
Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.