Product Management Senior Analyst

Designation: Product Management Senior Analyst

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• Education: A bachelor’s degree in business, Marketing, or a related field is required. A master’s degree (MBA) is a plus.
• Experience:

o Proven track record of leading cross-functional teams and delivering results in product development and brand positioning.

You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.

• Familiarity with digital marketing platforms (e.g., SEO/SEM, social media advertising) and data-driven marketing campaigns.
• Expertise in market research and customer segmentation techniques, as well as using CRM software.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for data analysis and presentations.
• Brand Management: Expertise in defining, developing, and executing brand strategies to drive market growth and customer loyalty.
• Product Management: Strong ability to manage the product lifecycle from concept to commercialization, ensuring market relevance and profitability.
• Market Research & Consumer Insights: Proficient in gathering and analyzing data to identify emerging trends, customer preferences, and competitor activity.
• Leadership: Strong leadership skills with the ability to influence and collaborate across multiple teams and stakeholders.
• Strategic Thinking: Ability to think strategically about product and brand positioning, considering both short-term execution and long-term brand sustainability.
• Analytical Skills: Proficiency in data analysis to inform decision-making and measure success metrics.
• Project Management: Strong project management capabilities with experience in overseeing multiple, concurrent product initiatives.

• Oversee the entire product lifecycle, from market research and ideation to launch and post-launch optimization. Ensure product offerings align with customer needs and market trends.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for brand and product growth. Make data-driven decisions to optimize product offerings and brand impact.
• Work with R&D, marketing, supply chain, and other internal teams to ensure product developments are aligned with brand goals and market needs.
• Implement strategies to increase customer loyalty, engagement, and satisfaction with products. Use feedback loops to refine product offerings and enhance customer experiences.
• Manage the product portfolio’s budget and ensure efficient resource allocation to meet revenue and profitability targets.