CRM Growth & Retention Manager (Online Marketing)

About SolarSquare

• Energy brand of future India
• we help homes switch to solar and move away from traditional electricity.

• designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

At our current scale, we are India’s #1 home solar brand with 20k+ happy residential customers and ~200 housing societies solarised.

Who We’re Looking For

The candidate should be exprienced in driving growth across customer lifecyle management. This role requires a blend of analytical skills, creative thinking, and a deep understanding of marketing automation tools and techniques.

In true startup fashion, you’ll wear multiple hats and take ownership of key initiatives. Your

responsibilities include:

• Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.
• Analyze and improve conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks implemented across all points in the funnel.
• Adept at conceptualizing and executing consumer journeys in alignment with business goals.
• Implement and manage marketing automation tools to enhance conversion, customer engagement and operational efficiency in the marketing and sales funnel. Preferred proficiency in Moengage. (Good candidates proficient in Clevertap will also work). Proficiency in Analytics tools needed - Google Analytics, etc.
• Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and analytics) to design and execute growth experiments.
• Monitor key performance indicators (KPIs) to measure the success of retention and growth initiatives.
• Identify opportunities to enhance the conversion in the funnel, customer experience, reduce lead drop-rates/churn, and increase lifetime value.
• Create personalized and data-driven communication strategies for various customer segments. Collaborating with content team for getting such communication made.
• Having a growth mindset. Proficient in identifying experiments to run for the organization, running the experiments, measuring success KPIs, quick tweaking of the experiments leading to the eventual success formula.
• Stay updated with industry trends and best practices in digital marketing, growth hacking, and customer funnel retention.

• Proven experience of 5+ years in growth marketing, retention marketing, marketing automation. Experience in high growth consumer startups is preferred.
• Strong understanding of customer lifecycle management and funnel optimization.
• Data-driven mindset with the ability to interpret complex data sets and derive actionable insights.
• Ability to think outside the box, formulate creative solutions for driving intended consumer behavior. Hands-on experience with growth hacking techniques and tools.
• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Strong interpersonal and communication skills to work effectively across teams and present findings to stakeholders.
• Familiarity with A/B testing, segmentation, and personalization techniques.
• Graduation/Post Graduation from Tier 1 college / university preferred.