Senior Manager - Lead Nurture

Job Description

Job Title: Senior Lead Nurture Manager

About Us

Headquartered in Bangalore, India, Greytip has branches in Mumbai, New Delhi, Chennai, Hyderabad, Pune, and Dubai.

Our mission is to improve people-centric practices and performance in Small, Medium and Large Businesses through our cloud solution, greytHR.

Position Overview

You will work closely with sales, marketing, and product teams to create personalized experiences that guide leads through the sales funnel.

• Strategy Development: Design and implement comprehensive lead nurturing strategies to engage prospects and enhance conversion rates.
• Campaign Management: Oversee the creation, execution, and optimization of multi-channel nurturing campaigns, including email, social media, and content marketing.
• Segmentation & Personalization: Utilize data-driven insights to segment leads effectively and personalize communication based on behavior and preferences.
• Content Creation: Collaborate with content creators to develop valuable resources (eBooks, webinars, newsletters) that address lead pain points and promote brand authority.
• Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
• Cross-Functional Collaboration: Work closely with sales, customer success, and product teams to align lead nurturing efforts with overall business objectives.
• Lead Scoring and Management: Develop and refine lead scoring criteria to prioritize nurturing efforts and improve the quality of leads handed over to sales.
• Team Leadership: Mentor and guide junior team members in best practices for lead nurturing and engagement strategies.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 5+ years of experience in lead nurturing, demand generation, or related marketing roles, with a focus on B2B environments.
• Proven track record of developing and executing successful lead nurturing campaigns.
• Strong analytical skills with experience in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative mindset with the ability to think strategically and execute tactically.
• Experience in team leadership and project management.

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package (health, dental, retirement).
• Opportunities for professional development and career growth.
• A collaborative and inclusive work environment.