Performance and Digital Marketing Executive

apartmentHuedlife Pvt Ltd placeBangalore calendar_month 

Job Description

Company Description

Huedlife Pvt Ltd is a hub for brands focused on creating sustainable and environmentally conscious consumer brands in India. The company is dedicated to crafting the next generation of brands with a commitment to sustainability and a deep understanding of consumer preferences.

Role Description

This is a full-time on-site role for a Performance & Digital Marketer at Huedlife Pvt Ltd in Bangalore Urban. The role involves tasks such as social media marketing, lead generation, marketing, web analytics, and digital marketing.

Location: HSR Layout Bangalore

Job type : Full time , On site

Role and Responsibilities:

  • Paid Advertising: Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions.
  • Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize ROI.
  • A/B Testing: Conduct A/B testing to experiment with different ad creatives, landing pages, and targeting strategies to maximize results.
  • Email Marketing: Develop and execute effective email marketing campaigns to nurture leads, drive customer engagement, and increase conversions.
  • Social Media Marketing: Manage and grow our social media presence across various platforms, creating engaging content and building a strong community.
  • Content Marketing: Collaborate with content writers to develop and distribute high-quality content that aligns with our marketing goals and attracts the target audience.
  • SEO: Implement SEO best practices to improve organic search engine rankings and drive more website traffic.
  • Qualifications and Skills:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 3+ years of experience in performance marketing or digital marketing.
  • Strong understanding of paid advertising platforms and strategies.
  • Proficiency in analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
  • Excellent data analysis and problem-solving skills.
  • Strong written and verbal communication skills.
  • Creative and innovative mindset.
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