Performance and Digital Marketing Executive
Huedlife Pvt Ltd Bangalore
Job Description
Company Description
Huedlife Pvt Ltd is a hub for brands focused on creating sustainable and environmentally conscious consumer brands in India. The company is dedicated to crafting the next generation of brands with a commitment to sustainability and a deep understanding of consumer preferences.
Role Description
This is a full-time on-site role for a Performance & Digital Marketer at Huedlife Pvt Ltd in Bangalore Urban. The role involves tasks such as social media marketing, lead generation, marketing, web analytics, and digital marketing.
Location: HSR Layout BangaloreJob type : Full time , On site
Role and Responsibilities:
- Paid Advertising: Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions.
- Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize ROI.
- A/B Testing: Conduct A/B testing to experiment with different ad creatives, landing pages, and targeting strategies to maximize results.
- Email Marketing: Develop and execute effective email marketing campaigns to nurture leads, drive customer engagement, and increase conversions.
- Social Media Marketing: Manage and grow our social media presence across various platforms, creating engaging content and building a strong community.
- Content Marketing: Collaborate with content writers to develop and distribute high-quality content that aligns with our marketing goals and attracts the target audience.
- SEO: Implement SEO best practices to improve organic search engine rankings and drive more website traffic.
- Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 3+ years of experience in performance marketing or digital marketing.
- Strong understanding of paid advertising platforms and strategies.
- Proficiency in analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
- Excellent data analysis and problem-solving skills.
- Strong written and verbal communication skills.
- Creative and innovative mindset.
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