Performance and Digital Marketing Executive

Job Description

Company Description

Huedlife Pvt Ltd is a hub for brands focused on creating sustainable and environmentally conscious consumer brands in India. The company is dedicated to crafting the next generation of brands with a commitment to sustainability and a deep understanding of consumer preferences.

Role Description

This is a full-time on-site role for a Performance & Digital Marketer at Huedlife Pvt Ltd in Bangalore Urban. The role involves tasks such as social media marketing, lead generation, marketing, web analytics, and digital marketing.

Job type : Full time , On site

Role and Responsibilities:

• Paid Advertising: Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions.
• Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize ROI.
• A/B Testing: Conduct A/B testing to experiment with different ad creatives, landing pages, and targeting strategies to maximize results.
• Email Marketing: Develop and execute effective email marketing campaigns to nurture leads, drive customer engagement, and increase conversions.
• Social Media Marketing: Manage and grow our social media presence across various platforms, creating engaging content and building a strong community.
• Content Marketing: Collaborate with content writers to develop and distribute high-quality content that aligns with our marketing goals and attracts the target audience.
• SEO: Implement SEO best practices to improve organic search engine rankings and drive more website traffic.
• Qualifications and Skills:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3+ years of experience in performance marketing or digital marketing.
• Strong understanding of paid advertising platforms and strategies.
• Proficiency in analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent data analysis and problem-solving skills.
• Strong written and verbal communication skills.
• Creative and innovative mindset.