Power Technique Customer Center - Marketing Co-ordinator - Pune

Job Description

Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations.

Join us on our journey for a better tomorrow.

Your Role

As a Marketing Coordinator, you will manage and execute marketing campaigns across various channels. Please note that your responsibilities need not be limited to the expressed activities only we value flexibility and proactive contributions.

Key Responsibilities:

1. Internal Communications:

• Distribute internal newsletters, announcements, and updates using newly created SharePoint site.
• Coordinate with different departments to gather and share relevant information.
• Maintain SharePoint and VIVA channels to ensure timely and effective dissemination of information.
• Execute internal communication plans and measure their impact on employee engagement and information flow.

1. Middle-of-Funnel Marketing Execution:

• Implement strategies to engage and nurture potential customers in the middle of the sales funnel.
• Participate in meetings with the marketing team to support in creation of targeted campaigns.
• Monitor, analyze and optimize middle-of-funnel strategies using advanced analytical tools providing detailed reports and actionable insights

1. WhatsApp Messaging Portal Support:

• Manage and optimize the WhatsApp messaging platform for customer engagement.
• Assist in development and scheduling of content for WhatsApp communication.
• Monitor and channelise customer inquiries through the portal to C4C/CRM
• Execute and analyze A/B testing for Whatsapp campaigns and implement data driven improvements to enhance engagement and conversion rates

1. Content Design:

• Support in creating compelling content for various communication channels like email, WhatsApp and internal platforms like ShowPad.
• Work with graphic designers to produce visually appealing materials.
• Ensure all content aligns with brand guidelines and messaging.
• Implement and manage content strategies ensuring alignment with overall marketing goals and objectives and track performance metrics to optimize content effectiveness

1. Event Logistics Support:

• Assist in planning and executing marketing and internal events, including trade shows, webinars, and product launches.
• Coordinate event logistics, such as planning & purchase of giveaways and print materials and ensuring they reach on time at the location.
• Take full ownership of event planning and execution including managing budgets, co-ordinating with vendors and conducting post events analysis to measure success and identify areas for improvement

1. Dealer Branding and Audits:

• Support dealer branding initiatives by providing necessary materials and guidance.
• Conduct regular audits to ensure brand consistency across dealer locations.
• Gather feedback from dealers to improve branding efforts.

1. Public Relations Support:

• Follow-up with our PR agency on the press release and ensure adequate releases for the articles.
• Assist in follow-up with the media houses to gain media coverage.

1. Budget Management:

• Assist in tracking and managing the marketing budget.
• Ensure cost-effective use of resources and adherence to budget constraints.

1. Additional Responsibilities:

• - Stay updated with industry trends and best practices in marketing communications.
• Provide creative input and suggestions to enhance marketing strategies.
• Participate in team meetings and contribute to brainstorming sessions.
• Assist with other marketing projects and tasks as needed.

To succeed, you will need

Educational Requirements & Skills:

• Bachelor degree in maketing communication/public relations/ business. Candidates with engineering and MBA background will have added advantage.
• Preferable skills in areas like social media management, content creation, and proficiency with tools like Microsoft Office and Adobe Creative Suite will be beneficial

In return, we offer you

• On job training with multiple project opportunities
• Good working atmosphere and a humorous, friendly team that places great emphasis on collegiality
• You will join an inclusive team with endless opportunities to grow the business and develop both professionally and personally

Pune

1. 03-2025

Diverse by nature and inclusive by choice

Bright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.