Field Marketing Manager - India & META
Job Description
About MoEngage
MoEngage is an intelligent customer engagement platform for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels, including mobile push, email, in-app, web push, on-site messages, WhatsApp, and SMS.With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!
Our vision is to build the world's most trusted customer engagement platform for the digital world. We promise to care about your customers as much as you do. That justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports.We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.
Responsibilities- Generate pipeline by collaborating with the Go-to-market teams across functions to design and execute impactful, targeted events across the India, Middle East and Africa regions.
- Own and execute end-to-end events (virtual, owned, and third-party) to drive pipeline, evangelize customer engagement, and build the #GROWTH community.
- Identify, shortlist, and participate in relevant 3rd-party and industry events driving demand generation and brand awareness.
- Utilize various marketing channels to create integrated and multi-channel campaigns that engage target audiences, including, but not limited to, email, website, social, paid, ABM, etc., to drive registration and attendees for the event.
- Write and edit compelling content for all marketing assets, such as invites, nurture emails, landing pages, ad copy, etc., for the events.
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize to improve overall conversion.
- Ensure MoEngage's brand and identity are adhered to in events and all communication channels.
- Measure, analyze, and report on event performance and ROI.
- Net new Pipeline generated and influenced by events
- Target account reach and engagement
- Event Pipeline ROI Efficiency