Gurgaon - Influencer Marketing Manager
Job Description
Influencer Marketing Manager
Company: ZingbusLocation: Gurugram (6days working)
Employment Type: Full-Time
About Us
Zingbus is trying to revolutionize how India travels between cities. Since our inception in May 2019, we have served more than 3 million + journeys and connect 200+ cities through our daily services. We aim to provide luxury, carbon-neutral travel at a low cost to our customers with a world-class experience.
About the Role
We are seeking a dynamic and results-driven Influencer Marketing Manager to lead and execute our influencer marketing strategy. In this role, you will manage all aspects of influencer collaborations, from identifying influencers to analyzing campaign performance.Your goal will be to increase brand awareness, drive bookings, and establish our company as the go-to choice for bus travel through authentic and creative influencer content.
Key Responsibilities- Strategy Development
Design and execute a comprehensive influencer marketing strategy aligned with business goals, brand identity, and target audience.
Develop specific campaigns for seasonal promotions, product launches, and brand awareness initiatives.- Influencer Research and Outreach
Identify and build relationships with influencers, bloggers, and content creators across various platforms (Instagram, YouTube, Twitter, etc.) who align with the brand's values and target audience.
Negotiate contracts, deliverables, and timelines with influencers and their representatives.- Campaign Management
Plan and manage end-to-end influencer campaigns, including creative briefing, coordination, execution, and approvals.
Ensure influencer content adheres to brand guidelines and legal standards. 4. Content Development
Collaborate with influencers to co-create engaging and authentic content that highlights the brand's services and unique value proposition.
Stay updated on social media trends to incorporate fresh and innovative content ideas.- Monitoring and Analysis
Track and analyze the performance of influencer campaigns using relevant KPIs, such as engagement rates, reach, impressions, click-through rates, and conversions.
Prepare detailed post-campaign reports to measure ROI and identify areas for improvement.- Collaboration
Work closely with the growth team to ensure alignment on messaging and goals.
Work closely with the Operations team to ensure alignment of buses and other requirements for seamless execution of the campaign
Build and maintain strong relationships with influencers to foster long-term partnerships.- Budget Management
Manage the influencer marketing budget, ensuring cost-effective campaigns and optimal allocation of resources.
Requirements
Experience:
3+ years of experience in influencer marketing or social media management. Experience in the travel, lifestyle, or transportation industry is a plus.
Skills:
Strong understanding of influencer marketing strategies and social media trends.
Exceptional communication, negotiation, and relationship-building skills. Analytical mindset with experience using influencer marketing platforms and tools
Creative thinker with the ability to craft compelling campaign ideas.
Education: Bachelor's degree in any field, preferably marketing and communications.
Preferred Qualifications
Experience working with both micro- and macro-influencers across diverse regions.
Proven track record of running successful influencer campaigns with measurable results.
Passion for travel and a good understanding of the bus travel market.