Digital Marketing Manager

apartmentQBrainX Inc placeCoimbatore calendar_month 

Job Description

Job Title : Digital Marketing Manager (Female candidates are preferred)

Exp level - 8+ years

Location : Coimbatore (Work From Office)
  • Female candidate is preferred
  • Looking for an immediate joiner or who can join us with in 20 to 30 days is Preferred.

Job Summary :

We are looking for a highly skilled Digital Marketing Manager with over 8 years of experience, particularly in the IT services sector. The ideal candidate will possess exceptional creative and communication skills, with a proven track record of developing and executing innovative digital marketing strategies.

This role demands a strategic thinker who is adept at managing and optimizing digital campaigns across various platforms to drive brand awareness, lead generation, and client engagement.

Key Responsibilities :

  • Strategy Development : Design and implement comprehensive digital marketing strategies tailored to the IT services industry, aligning with business goals and target audience needs.
  • Campaign Management : Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO/SEM, email marketing, content marketing, social media, and paid advertising.
  • Content Creation : Develop engaging content that reflects the company's brand voice and resonates with the target audience. Collaborate with content creators and designers to produce high-quality marketing materials.
  • Analytics & Reporting : Utilize analytics tools to monitor campaign performance, track key metrics, and generate detailed reports. Analyze data to derive actionable insights and optimize future marketing efforts.
  • Market Research : Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company's digital marketing strategies remain cutting-edge and effective.
  • Collaboration : Work closely with the sales, product, and design teams to ensure cohesive messaging and to support cross-functional initiatives.
  • Budget Management : Manage and allocate the digital marketing budget efficiently, ensuring maximum ROI on all digital activities.
  • Brand Management : Enhance and maintain the company's online presence and brand reputation across all digital channels.

Qualification s:

Experience :

  • Minimum of 8 years of experience in digital marketing, with a strong background in the IT services industry.

Education :

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Advanced degree or certifications in digital marketing is a plus.

Skills :

  • Proven expertise in digital marketing strategies and best practices.
  • Excellent creative thinking and problem-solving skills.
  • Exceptional written and verbal communication abilities.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software).
  • Strong analytical skills and experience with data-driven decision-making.

Personal Attributes :

  • Innovative mindset with a passion for creativity and new ideas.
  • Detail-oriented with a strong ability to manage multiple projects simultaneously.
  • High level of professionalism and ability to work collaboratively in a fast-paced environment.

Preferred Attributes :

  • Previous experience in managing digital marketing for IT services or technology companies.
  • Experience with international marketing and understanding of global digital marketing trends.
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