Digital Marketing Manager

Job Description

Job Title : Digital Marketing Manager (Female candidates are preferred)

Exp level - 8+ years

• Female candidate is preferred
• Looking for an immediate joiner or who can join us with in 20 to 30 days is Preferred.

Job Summary :

This role demands a strategic thinker who is adept at managing and optimizing digital campaigns across various platforms to drive brand awareness, lead generation, and client engagement.

Key Responsibilities :

• Strategy Development : Design and implement comprehensive digital marketing strategies tailored to the IT services industry, aligning with business goals and target audience needs.
• Campaign Management : Oversee the creation, execution, and optimization of digital marketing campaigns, including SEO/SEM, email marketing, content marketing, social media, and paid advertising.
• Content Creation : Develop engaging content that reflects the company's brand voice and resonates with the target audience. Collaborate with content creators and designers to produce high-quality marketing materials.
• Analytics & Reporting : Utilize analytics tools to monitor campaign performance, track key metrics, and generate detailed reports. Analyze data to derive actionable insights and optimize future marketing efforts.
• Market Research : Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company's digital marketing strategies remain cutting-edge and effective.
• Collaboration : Work closely with the sales, product, and design teams to ensure cohesive messaging and to support cross-functional initiatives.
• Budget Management : Manage and allocate the digital marketing budget efficiently, ensuring maximum ROI on all digital activities.
• Brand Management : Enhance and maintain the company's online presence and brand reputation across all digital channels.

Qualification s:

Experience :

• Minimum of 8 years of experience in digital marketing, with a strong background in the IT services industry.

Education :

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Advanced degree or certifications in digital marketing is a plus.

Skills :

• Proven expertise in digital marketing strategies and best practices.
• Excellent creative thinking and problem-solving skills.
• Exceptional written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software).
• Strong analytical skills and experience with data-driven decision-making.

Personal Attributes :

• Innovative mindset with a passion for creativity and new ideas.
• Detail-oriented with a strong ability to manage multiple projects simultaneously.
• High level of professionalism and ability to work collaboratively in a fast-paced environment.

Preferred Attributes :

• Previous experience in managing digital marketing for IT services or technology companies.
• Experience with international marketing and understanding of global digital marketing trends.