Analytics and Modeling Analyst
Accenture Gurgaon
Skill required: Insight Engine - Analytics Insights
Years of Experience:2+ years
Designation: Analytics and Modeling Analyst
Qualifications:Any GraduationYears of Experience:2+ years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? "The Midmarket Demand Data Services role involves supporting a global data program to help Accenture Midmarket marketing meet strategic goals by providing accurate, reliable, and actionable data and insights for demand. The role will act as a Marketing data champion, driving a cultural shift to fully embrace and leverage data as a driver of our demand generation and will ensure the accuracy of demand metrics such as leads, opportunities, originated pipeline and sales for the Mid Market.The role will raise standards in data usage, governance, process, and enabling self-service analytics through training and change management practices
Reporting to the midmarket Demand data and automation Lead, the role includes working with developers and data scientists in Analytics CoE to understand and influence the demand insight and analytics framework, and understand trends affecting marketing performance, create and deliver training to help marketers leverage insights from the data and take action.The role also includes tagging opptys to marketing programs where our automation processes might be circumvented by sales.
In addition, this role will drive new data-focused initiatives to identify and implement next best action Intelligent Marketing program.- 2+ years of experience and prior Marketing or insights and analytics experience, preferably with a global company.
- Broad understanding of data and analytics concepts, current trends, and related technology landscape
- Experience with large-scale analytics and Data Visualization Tools
- Domain knowledge in marketing and social media strategies, digital marketing campaigns, and campaign performance metrics is helpful.
- Must possess strong problem-solving skills, excellent written and verbal communication skills for understanding user requirements and a committed drive to constantly learn and master new skills and technologies.
- Collaborative approach, working in partnership with campaign marketing and area marketing team.
- Comfort working in ambiguous situations and ability to problem-solve
- Responsive, collaborative, and hands-on"
- Digital Marketing Campaigns
- Data Analytics
- Written and verbal communication
- Problem-solving skills
- Collaboration and interpersonal skills
- Detail orientation
- Strong analytical skills
Roles and Responsibilities: "• Manage tagging exceptions and manage attribution of marketing to demand outcomes.
- Manage the end-to-end marketing measurement and reporting framework, enabling accurate reporting during quarterly marketing business reviews.
- Train users on how to use Power BI scorecards and insight dashboards to help them place data at the core of their operations and decision-making.
- Manage marketing Unified Insight Framework and create Marketing Insights and Analytics homepage and training content materials in SharePoint hub.
- Empower marketing teams to use self-service analytics and insights generation tools to perform their day-to-day analytics tasks independently.
- Respond to ad-hoc data/insight requests, decoding requirements and passing them to data scientists/ developers.
- Stay on top and communicate about data outages, issues, and downtime.
- Help area marketing teams establish yearly targets and watch for trending changes in our data to anticipate performance issues that may affect our targets.
- Monitor and pioneer the use of Microsoft Power Apps for data input and automation.
- Maintaining target account lists across several dashboards and marketing technology stacks.
- Uploading data into 3rd party ABM tools, maintaining and tweaking parameters/account lists to accommodate changes in business requirements.
- Perform data validation between the Marketing technology stack and Azure Synapse to make sure API calls are transmitting accurate data.
"
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