Digital Marketing Specialist
Location: Baner, Pune
Experience: 1 to 3 Years
Digital Marketing Specialist
We’re looking for a creative, passionate, all-star digital marketing expert to plan, develop and execute marketing and lead generation campaigns for a fast-paced, high growth B2B software startup. We are in search of a perfect elixir of marketing, design and communication skills that are useful to our organization.Your core activities include executing marketing campaigns, customer content, and developing landing pages. You should have a strong grasp of current marketing tools and strategies, and should be able to lead integrated digital marketing campaigns from concept to execution.
The digital marketing specialist will work with the marketing, design, and business development teams.
About FlytBase
At FlytBase, we’re not just creating a product—we’re on a zero-to-one journey, building a whole new global category that’s never existed before.
What does that mean? We’re on a mission to unlock the world’s third dimension with fully autonomous drones. It’s the first of its kind. Therefore, everything we do requires first-principle thinking, bold experimentation, and a willingness to push boundaries.
If you’re bored of cookie-cutter playbooks and ready for something fresh, exciting (and yes, involving drones), this is your place.
Don’t believe it? Challenge us—We’d be more than happy to tell you why we’re so confident in what we’re building!
Requirements
Role and Responsibilities:
Web Marketing:
- Build engaging, high-converting landing pages.
- Experiment on a continuous basis to improve website performance.
- Manage the underlying tech stack - Webflow, GTM, Google Analytics, and other integrations.
- Own the technical SEO to optimize website performance.
Search Engine Optimization (SEO):
- Continuously improve website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Implement SEO strategies & perform competitive analysis to improve traffic.
- Identify trends & insights, optimize & increase performance on all digital platforms based on insights.
Best suited for candidates who
Best suited for candidates who (Skills/Experience):
- Have a background and experience in B2B marketing for software products.
- Have a strong background in inbound marketing & strategy, lead generation and content writing.
- Have prior hands-on experience with No Code & Marketing tools, Webflow, Mailchimp, Google Analytics, Microsoft Clarity, Zapier, etc.
- Possess excellent written and oral communication skills. Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Possess the ability to own projects from start to finish. The ability to be a strong, consistent, clear voice at the table.
- Possess initiative & leadership skills — ability to proactively address a situation or problem, even though it wasn’t explicitly expected of you.
- Are a quick learner & have hands on skills — ability to learn quickly from online courses and tutorials, and put the knowledge into action.
- Have the problem solver skills & entrepreneurial spirit — ability to creatively solve problems and thrive when presented with a challenge.
- Are tech savvy and keen interest towards robotics, drones, AI and IoT domains.
Benefits
Compensation:
This role comes with an annual CTC that is market competitive and depends on the quality of your work experience, degree of professionalism, culture fit, and alignment with FlytBase’s long-term business strategy.
Perks:
- Fast-paced Startup culture
- Hacker mode environment
- Enthusiastic and approachable team
- Professional autonomy
- Company-wide sense of purpose
- Flexible work hours
- Informal dress code
How to apply:
To apply, send your CV with a cover letter to careers@flytbase.com or akanksha.kirve@flytbase.com