Digital Marketing Executive (Construction)
Job Description
Job Overview
Mid-Level Digital Marketing Executive position with 4 to 6 years of experience in Bangalore. Full-Time employment at DCS Group, an Educational and Career Consulting services company based in Jaipur, India. DCS Group specializes in Career Counselling, admissions, placement services, business development, operational process improvement, and personnel development.
Qualifications and Skills- 4 to 6 years of digital marketing experience
- Proven track record in managing digital marketing campaigns
- Solid knowledge of SEO, SEM, social media marketing, and email marketing
- Strong analytical skills to interpret data and metrics
- Excellent communication and teamwork skills
- Develop and implement digital marketing strategies to drive online traffic to the company website
- Manage social media platforms, content creation, and online campaigns
- Monitor and analyze website traffic and performance metrics
- Collaborate with internal teams to create engaging online content
- Stay updated on digital marketing trends and technology tools
Construction Industry
Profile - Digital Marketing Executive
Qualification - Bachelor's degree in Marketing or a relevant field +Google Analytics and AdWords certification is a plus
Salary - upto 4.2 Lac CTC
Experience - Min. 2+ yrs. in e-commerce, SEO, PPC, Email marketing, and social media
Location - Bangalore
Job Description
Strong understanding of current online marketing concepts, strategy, and best practice
Previous experience in a similar digital marketing role
Excellent communication skills both written and verbal
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organization's website
Write and optimize content for the website and social networking accounts such
as Facebook and Twitter
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate,increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website
Edit and post videos, podcasts and audio content to online sites
Create online banner adverts and oversee pay-per-click(PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure
the brand is at the forefront of industry developments, particularly developments
in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events.