Digital Marketing Executive

Our culture encourages proactive problem-solving, and we value employees who take the initiative rather than expecting a traditional corporate approach.

Who Are We Looking For:

This role requires someone who can analyze campaign performance over time and continuously suggest improvements to drive better results.

Key Responsibilities:

• Prospecting or qualifying leads – Assist the sales team in qualifying potential customers.
• Develop and drive GTM strategies for the service offerings.
• Liaise with the marketing team to undertake demand-generating activities such as webinars.

• collaborating on market direction and developing specific messaging/programs for vertical and sub-market segments
• to deliver on MQL.
• Plan, execute, and optimize email marketing campaigns—from content creation to delivery—to drive engagement and maximize open and click-through rates.
• Monitor email performance metrics (open rates, click rates, bounce rates) and work on improving email deliverability.
• Manage LinkedIn campaigns to ensure smooth execution and optimize outreach.
• Send out bulk marketing emails and SMS campaigns to prospects.
• Research prospects' backgrounds to draft personalized responses for those who show interest.
• Collaborate with the sales and marketing teams to ensure prospects are effectively nurtured till handoff to Sales.
• Managed and maintained data integrity in CRM to track prospects and keep records updated.

It is a 100% Remote opportunity with an overlap of 7pm IST to 12 am IST.

• Qualifications:
• Bachelor's degree in marketing/business or a related field.
• 2-5 years of experience in marketing operations.
• Experience working with startups and remote environments would be preferred.
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales would be a plus.
• Hard Skills:
• Strong research skills and ability to interpret prospect data effectively.
• Good understanding of CRM systems, basic B2B marketing, and sales processes.
• Good understanding LinkedIn Sales Navigator, SMS tools, Email marketing tools.
• Ability to manage LinkedIn campaigns, bulk email, and SMS marketing.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot, SendGrid) and CRM platforms (e.g., Salesforce, Zoho).
• Knowledge of email deliverability best practices, including list segmentation, email authentication (e.g., DKIM, SPF), and avoiding spam triggers.
• Soft Skills:
• Entrepreneurial spirit and self-motivation.
• Strong communication skills (both verbal and written).
• Ability to read between the lines and understand underlying prospects' needs.
• Smart, resourceful, and comfortable taking constructive feedback.
• Willingness to go beyond assigned tasks to contribute to growth.

• Flexible work hours
• Rapidly Growing Company
• Awesome work culture
• Learn From Experts
• Work-life Balance
• Competitive Salary
• No Hierarchy
• Highly Collaborative work environment
• Executive Presence
• End to End Problem Solving
• 50%+ Tax Benefit
• 100% Remote Company

If you thrive in a fast-paced environment, are eager to learn, and are passionate about making an impact, we’d love to hear from you!

Apply Now to be part of our growing team.