Communications Professional

Job Description

Schaeffler is a dynamic global technology company and its success has been a result of its entrepreneurial spirit and long history of private ownership. Does that sound interesting to you As a partner to all of the major automobile manufacturers, as well as key players in the aerospace and industrial sectors, we offer you many development opportunities.

Your Key Responsibilities

• Total Ownership for the Schaeffler India Digital Channels and Management
• Website Management keeping it updated and current; also looking for best practices and content from Global that can we leverage on the India site.
• Intranet (S connect and then My Schaeffer ) ownership and management of the platform keep it updated and live as an information and engagement channels
• Management and ownership for Social Handles for SIL; plan and manage campaign for creating high brand engagement.

• Plan, develop, and execute Digital events that are aligned with the overall strategy and objectives.

• Develop strategy and plan for Website including SEO / SEM if necessary.
• Develop strategy and plan for social media, plan annual calendar; and campaign ideas, bring in best practices, and ensure a well-structured plan for Social Media handles and YouTube.

• Develop Analytics for all the digital programs, campaigns and channels
• Ensure reports to AP, India Group as needed in various formats as requested and ensure timely reporting of various KPIs
• Establish mechanisms to drive business objectives and manage end-to-end lead generation metrics and processes.
• Determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits

• search engine traffic, and other data across all digital platforms
• Collecting analytical data from all digital mediums and analyze customer journeys, marketing activities, and web behavioral data and present it to the team.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Give recommendations on deliveries and adapt to it.
• Management of entire website performance through various metrics and analytical approaches
• Actively test and analyze ad messages, audiences, and landing pages to deliver incremental volume
• Analyzing historical performance data to identify opportunities to improve the campaign
• performance and maximize ROI/ROM
• End-to-end SEO/SEM knowledge and drive the entire process for the organization/ division and products.

• Develop Analytics for all the digital programs, campaigns and channels.
• Ensure reports to AP, India Group as needed in various formats as requested and ensure timely reporting of various KPIs
• Establish mechanisms to drive business objectives and manage end-to-end lead generation metrics and processes.
• Determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits,
• search engine traffic, and other data across all digital platforms
• Collecting analytical data from all digital mediums and analyze customer journeys, marketing activities, and web behavioral data and present it to the team.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Give recommendations on deliveries and adapt to it.
• Management of entire website performance through various metrics and analytical approaches
• Actively test and analyze ad messages, audiences, and landing pages to deliver incremental volume
• Analyzing historical performance data to identify opportunities to improve the campaign
• performance and maximize ROI/ROM
• End-to-end SEO/SEM knowledge and drive the entire process for the organization/ division and products

• 5-7 years of experience
• Postgraduate in Marketing and communication; Additional certification in digital marketing and communication would be an added advantage.
• Excellent communication skills, both written and oral
• Good understanding of brand architecture, content, and message frameworks
• Ability to work on CMS platforms, Social Media platforms, and Digital Analytics tools including Power BI
• Experience in digital marketing, SEO, SEM
• Creative bend of mind, able to work in teams, and considers collaboration as a strength.

Together, we advance how the world moves.

Exciting assignments and outstanding development opportunities await you because we impact the future with innovation. We look forward to your application.

www.schaeffler.com/careers

Your Contact

Schaeffler India Ltd.

Gauri Somwanshi

For technical questions, please contact this email address: [Confidential Information]

Keywords:strongertogether Experienced; Professional; Full-Time; Unlimited; Communications & Investor Relations;