GN - SONG - MT - Salesforce Marketing Cloud - Analyst - Bangalore - ref. e34450915
Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst
Management Level: 11/ AnalystLocation: Bangalore
Must have skills: Salesforce Marketing Cloud
Good to have skills: Pardot
Job Summary:You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.
Roles & Responsibilities: As part of the team, you will drive the following- Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
- Experience supporting projects on developing business case for campaign strategies, technology solutions
- Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements
- Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
- Well versed with end-to-end marketing processes and campaign life cycle.
- Monitoring trends, analyzing data, to optimize marketing campaigns.
Professional & Technical Skills:
- Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting and techno-functional experience is preferred.
- Experience in working with middle to senior management levels within existing organization / client organizations.
- Excellent oral and written communication skills
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and / or experience in client facing roles.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
Additional Information:
- Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience
- MBA from a tier 1 or 2 college.
- Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
- Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
- Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Ability to use insights for campaign and strategy optimization.
- Ability to establish and build on working relationships effectively.
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