[ref. y19282504] Walkin For Copywriter, Content Manager, email campaign @Chennai on 11th Jan

Job Description

Exclusive Walkin drive!!

Note:Please carry copy of this email to the venue and make sure you register your application before attending the walk-in. Please mention Candidate ID on top of the Resume.

Please use below link to apply and register your application.

https://career.infosys.com/jobdescjobReferenceCode=PROGEN-HRODIRECT-202888

Interview details.

Interview Date: 11th Jan 2025

Interview Time: 10:00 AM till 1:00 PM

Interview Venue:

Chennai Venue:

Infosys, Core1 &2, Pacifica Tech Park Survey

Chennai, Tamil Nadu 60013

Documents to Carry:

• Carry a print out your updated resume;
• Carry any 2 photo Identity proof (PAN Card/Driving License/Voters ID card/Passport).

Job Description

Experience: - 3+Years

Sr. Copywriter JL 4B

Roles & Responsibilities:

• Write/edit accurate, sales-oriented financial product and promotional copy that adheres to brand standards and legal requirements
• Experience in writing regulatory copy for financial services.
• Writing brand marketing copy that connects with the target audience
• Adapt various voice, style, and other characteristics demanded by the client(s)
• Work with team to coordinate writing assignments with current editorial staff
• Edit and proofread team members copy and content
• Review opportunities and suggests ways to improve content
• Coordinate digital content needs with content management specialists, graphic designers and copywriters
• Stakeholder management, often across multiple geographies. Prompt and proactive communication with the stakeholders via email/phone/IM on the projects

• Proven working experience in writing product and promotional copy for financial services and banking sector.
• Possess strong writing, punctuation, vocabulary, and compositional skills
• Ability to collaborate with other departments/teams to understand their requirement and execute the task
• Ability to explain technical information in a variety of long- and short-form formats
• Proofreading experience and familiarity with standard style guides
• Experience working with content management systems
• Web Content implementation Specialist (Technical) JL 4A

Roles & Responsibilities:

• Manage high-quality web content, specifically relating to web usability, optimizing and laying out pages using a content management system (CMS)
• Ability to build webpages / LPs /Forms from the scratch using HTML, CSS and JS
• Ability to build new components, re-design templates in CMS.
• Understand designing and should perform basic designing tasks like re-sizing of images, slicing and dicing of images etc.
• Perform procedures on content management platform and support deployment of approved content through established processes/guidelines/style guides
• Publish the content online using the CMS as per publishing standards / requirements
• Documentation of SOPs and key process learnings, improvement ideas
• Oversee deployment of approved content through available platforms, following established processes
• Oversee and manage efforts for web content updates through content platform
• Coordinate with client marketing team/Agency on project requirements
• Quality check output of content operations
• Understand Google analytics
• Knowledge of UI/UX design.

• Proven work experience as a Content Manager or similar role
• Experience of editing and proof-reading content
• Fluent web editing skills (content management systems, browser software and testing)
• Knowledge of Content Management Systems, and platforms like Kentiko, Absorb LMS etc. with hands on experience in editing and updating content on various platform
• Knowledge of HTML, CSS, Javascript is good to have
• Basic know-how of Adobe Photoshop, UX/UI concepts is good to have
• Experience in project management
• Ability to guide and motivate team members
• Strong English communication skill

Statement specialist JL 3A

Roles & Responsibilities:

• Very good understanding of end to end email marketing campaigns
• Hands-on experience in Setting up email campaign, test, execute and optimize
• Monitor data quality and bring any issues to the campaign manager for resolution
• Collect data associated with campaign customer interactions
• Review keyword performance and quality score, click through rates, cost per click, conversation rate, average position, geo-targeting, relevancy of traffic and delivery rate
• Guide associates on process activities and provide subject matter expertise to team
• Strong project management skills and ability to interact with multiple stakeholders to get data/work done.
• Excellent reporting ability and experience in closing projects with strict deadlines.

• Understanding of digital marketing, SEM tools and CRM concepts
• Prior experience on any Marketing Automation Tools like Marketo/Eloqua/Unica
• Able to complete tasks with limited supervision
• Analytical and logical reasoning skills
• If needed, can supervise and set priorities for others
• Email etiquettes

Email Campaigns JL 4B/4A

Roles & Responsibilities:

• Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Lead a team of campaign management specialists
• Coordinate with client marketing team/Agency on project requirements
• Quality check output of content operations
• Manage team escalations
• Train the team on existing procedures and new requirements. Drive KM initiatives
• Report Team performance and manage SLA/KPI performance

• Understanding of digital marketing, SEM tools and CRM concepts is an added advantage
• Certification in Digital marketing areas such as AdWords, Email marketing etc.is an added advantage
• Prior experience on any Marketing Automation Tools like Marketo/Eloqua/Unica
• Experience in preparing reports, dashboards
• Able to effectively facilitate meetings with team members and customers
• Analytical and logical reasoning skills
• Ability to interact and collaborate with multiple stakeholders (marketing team, copyrighters, creative agencies etc.)

Must: experience in Dynamics and Litmus for email marketing campaign management.

POINTERS TO NOTE:

• Please carry 2 set of updated CV (Hard Copy).
• Please carry Face Mask**.
• Carry any 2 photo Identity proof (PAN Card/Driving License/Voters ID card/Passport).
• Please do not carry laptops/cameras to the venue as these will not be allowed due to security restrictions.
• Please carry original ID proof for security clearance.

INFOSYS BPM - RECRUITMENT TEAM