Senior Specialist – Social Media & Brand Marketing Strategy

Job Description

While technology is the heart of our business, a global and diverse culture is the heart of our success. We love our people and we take pride in catering them to a culture built on transparency, diversity, integrity, learning and growth.

If working in an environment that encourages you to innovate and excel, not just in professional but personal life, interests you- you would enjoy your career with Quantiphi!

Role : Senior Specialist - Social Media & Brand Msrketing Strategy

Work from Office:Hybrid (3 days / week)

Key Responsibilities:

Social Media Strategy & Execution:

• Responsible for executing Quantiphi's social media strategy from concept to implementation across platforms like LinkedIn, YouTube, Instagram, Twitter, and others, as aligned with brand strategy and business needs.
• Develop monthly/quarterly social media content calendars, ensuring a consistent posting cadence aligned with brand marketing and channel marketing strategies.
• Execute day-to-day social media activities, including moderating and responding to comments, engaging with audiences, and optimizing post performance through best practices such as tagging, hashtag use, and multimedia content.
• Monitor social media trends, leverage social listening techniques, and apply insights to optimize content strategies and audience engagement, ensuring a strong share of voice (SOV).
• Optimize post copy and assets for platform-specific audiences using SEO, hashtags, imagery, and video content.

Brand & Talent Marketing:

• Assist in developing and optimizing Quantiphi's talent branding initiatives, collaborating with HR and Talent Acquisition teams to showcase company culture, values, and employee experiences.
• Work closely with internal teams and channel partners to coordinate and develop engaging social content that highlights Quantiphi's innovations, thought leadership, and key industry partnerships.
• Measure and analyze brand sentiment, competitor activities, and social media performance to enhance Quantiphi's market differentiation.

Performance Tracking & Optimization:

• Create and present monthly and quarterly social media performance reports, tracking KPIs such as engagement, reach, and follower growth.
• Support the execution of digital marketing campaigns, including product launches, events, and industry announcements, ensuring alignment with engagement and visibility goals.
• Monitor evolving social media trends, analyze competitor strategies, and recommend content optimizations to enhance brand impact.

Key Responsibilities:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in a social media marketing role, preferably in B2B Tech, AI, ML, or Digital Engineering.
• Strong knowledge of social media strategy, content marketing, and digital branding.
• Great written and spoken communication with impeccable spelling and grammar
• Experience in creating and/or co-creating content and copy for online mediums including blogs, infographics, online videos, competitions, events, and more.
• Experience in talent branding, employer branding content, or employee advocacy programs.
• Ability to manage multiple stakeholders and collaborate across departments.
• Hands-on experience with social media management tools (e.g., Sprinklr, Hootsuite, HubSpot) and analytics tools.
• Strong project management skills, with the ability to plan and execute campaigns efficiently.
• Understanding of SEO, social media optimization (SMO), and audience targeting best practices.
• Confidently provide strategic recommendations to enhance social media channel architecture, content, linking, and other elements to improve visibility and engagement.

• Be part of an AI-first digital engineering company driving industry transformation.
• Work in a dynamic, innovation-focused environment that values creativity and strategy.
• Collaborate with cross-functional teams and industry leaders to execute high-impact social media and brand campaigns.
• Opportunities for career growth in a rapidly expanding organization at the forefront of AI and digital transformation.