Sales Executive

Job Description

SALES EXECUTIVE

Job Title: Sales Executive

Minimum Experience:Fresher

Education: Graduated (B. Tech Only), with good knowledge of Communication/written English

Key Responsibilities:

• Develop and execute bulk email campaigns targeting prospects, leads, and customers.
• Write engaging and personalized email content tailored to specific audiences.
• Manually segment and organize email lists based on demographic and behavioural data.
• Monitor and track campaign performance metrics such as open rates, click-through rates, and conversions.
• Manage and clean email lists regularly to ensure high deliverability and engagement.
• Identify and troubleshoot any issues with email delivery or bounces.
• Optimize email subject lines, content, and call-to-action elements to improve engagement and lead generation.
• Collaborate with the sales team to align email campaigns with business objectives and sales goals.
• Stay up to date with email marketing best practices, industry trends, and regulatory requirements.

Qualifications:

• Proven experience in email marketing, specifically in bulk mailing and lead generation.
• Strong written communication skills and an eye for detail in crafting compelling email copy.
• Ability to manually manage email lists and segmentation.
• Basic understanding of email deliverability and spam regulations (e.g., CAN-SPAM Act).
• Strong analytical skills to track and report on campaign performance.
• Ability to work independently and handle multiple email campaigns simultaneously.
• Experience in working without automated email marketing tools.
• Knowledge of lead generation strategies.

Preferred Skills:

• Previous experience in B2B or B2C email marketing.
• Familiarity with Outlook/Gmail or basic email list management software.
• Understanding of A/B testing to optimize email performance.

Minimum Requirements:

• Outbound experience /Inside sales/ lead generation
• Candidates with strong and relevant data mining and lead generation experience